Devotion to people and work

• We show respect for every individual’s character.
• We understand that individuals' abilities must be developed continuously, and both the relevant individual and the corporate entity are responsible for such development of abilities.
• We deem our work very valuable and believe that, through the work, individuals achieve personal growths and the company accomplish its purposes.
• We exert our best efforts in performing work and continue to take responsibility until we successfully complete the relevant work.
• We value facts and data as being important and perform our work with honesty and an unambiguous attitude.

No. 1 in quality

• We believe that there cannot be a perfect end in improving work process.
• We clearly recognize the difference between our performance level and the world best level and, in order to overcome such difference and to become a world best, we make endless efforts.
• We set up bold and ambitious goals and push forward aggressively and expeditiously to accomplish such goals without failure.
• We accept both our success and failure as valuable asset and let that be a lesson.

Creating new values for customers

• We clearly understand who our current and future clients are and know our customers’ current and future expectation.
• We believe that our customers understand well that we sincerely respect our customers.
• We provide products and services of higher value than our competitors.
• We regard our relationship with customers as very valuable asset and make great efforts to develop such relationship through long-term plan.